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Great Valley Center News Blog

Friday, May 10, 2013

Summit planned to help brand and promote San Joaquin Valley for tourism

The Great Valley Center is pleased to present the first San Joaquin River Valley Travel and Tourism San Joaquin River Valley Travel and Tourism Economic Summit on Wednesday, May 22, 8 a.m. to 2 p.m., at California State University, Stanislaus in Turlock. 

The one day session, themed “Let’s Build Something Together,” will include a series of speakers and presentations on how the region can come together as a whole to brand and market the San Joaquin Valley and its abundance of resources to capture more visitor spending.

Local government officials, business leaders, and area representatives of the travel and tourism industry are encouraged to attend the Summit. The first 150 registrations are free, and registration after that will be $25. Click here to register online

The San Joaquin Valley, crisscrossed with rivers, delta waterways, lakes and reservoirs, offers a vast array of outdoor recreational activities, including rafting, fishing, house boating, water skiing, and bird watching. The Valley, often referred to as the “bread basket of the world,” is a leader in agricultural commodities, and the many farming and ag-related operations offer a growing opportunity for agricultural tourism. 

Additionally, the Valley offers a plethora of festivals, rodeos, car shows, concerts and other visitor entertainment opportunities.

The Summit program will include a panel discussion on agricultural tourism. There will also be several presentations emphasizing the economic impact of travel and importance of pursuing tourism for regional economic development. Active interaction between event attendees and presenters will be encouraged, with an opportunity at the end of the program for an open discussion on how to move forward.
Summit sponsors to date include Imagen Public Relations, Fresno/Clovis Convention & Visitors Bureau, Condor Earth Technologies, Inc. and Modesto Convention & Visitors Bureau, and additional sponsors are invited!  

Click here to download a sponsorship form. Businesses and organizations providing sponsorship support and will be rewarded with visibility on the Summit program and web page.

For more information on sponsorships or the Summit, contact Linda Hoile, Great Valley Center, or (209) 522-5103.