Chico Enterprise Record
Thursday, October 28, 2010
By Heather Hacking - Staff Writer
CHICO — The promotion of locally-grown food has been under way for years, with the Buy Fresh Buy Local slogan becoming more common.
Locally, during summer months, people can go to a farmers market several times a week. But expanding local buying opportunities and breaking into the larger distribution markets still has its hurdles.
Three panelists shared their experiences with local food promotion Wednesday during the Sacramento Valley Forum, hosted in Chico by the Great Valley Center.
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Hey, We’re Better Than Placer County
A News Café
Thursday, October 28, 2010
By Paul Shigley
Regular visitors to A News Café know that we’re strong promoters of locally sourced food. A session during the Great Valley Center’s Sacramento Valley Forum on Wednesday reminded me just how far Shasta County has to go with its local food movement. But the session also hinted at the possibilities.
Much of the focus of the panel discussion, conducted at Sierra Nevada Brewery in Chico, was on “Placer Grown.” The nonprofit organization of the same name does innumerable things to boost the Placer Grown brand, to educate consumers about the benefits of eating locally, and to connect growers with distributors, retailers and restaurants.
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